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Strategic Consulting

Finance & Ops,
untangled.

We help small businesses and startups build financial infrastructure that actually works — so you can make smarter decisions, protect your revenue, and grow with confidence.

Let's talk ↓
Who we are
Two siblings-in-law.
One firm.

Jalebi Bros was born out of a simple belief: small businesses and startups deserve the same quality of financial and operational thinking that Fortune 500 companies take for granted. We bring that expertise — without the big firm price tag or the runaround.

We're hands-on, direct, and we actually build things. No decks that gather dust.

Izza Kamran
Strategic Finance & FP&A
9 years building financial infrastructure at Uber across $700M+ portfolios. Expert in financial modeling, process automation, P&L management, and turning complex financial data into clear decisions.
The Other Jalebi Bro
Operations & Technical Quality
Deep experience in technical quality and supply chain operations at Apple and Meta. Expert in operational systems, quality frameworks, and making complex processes run smoothly at scale.
What we do
We build things that
didn't exist before.
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FP&A & Financial Modeling
From scratch financial models, forecasting frameworks, and planning cycles that give you real visibility into your business — not just spreadsheets that look good.
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Process Automation & Systems
We identify the manual, error-prone processes eating your team's time and revenue, then build automated systems that just work.
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Strategic Finance Advisory
A thought partner for your financial strategy — cost structure, unit economics, P&L design, and the analytical frameworks that guide smart decisions.
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Fractional CFO
Senior finance leadership without the full-time cost. We plug into your team, own the finance function, and scale with you as you grow.
Our work
Real problems.
Real results.
Healthcare · Process Automation
Turning insurance chaos into same-day patient care

A high-volume ophthalmology practice seeing 5,000+ patients per month was losing up to $50,000/month in denied insurance claims due to a complex, manual verification process. Staff had to navigate 1,000+ insurance plans, each with different authorization rules and step therapy requirements — leading to errors, delays, and patients leaving without treatment. We built an automated system that consolidated all insurance contracts, procedure codes, and authorization rules into a single source of truth, enabling staff to instantly determine whether a patient could be treated same-day.

$50K
monthly revenue protected from denied claims
1,000+
insurance plans consolidated into one system
Same-day
patient treatment enabled where previously impossible
Get in touch
Ready to untangle
something?

Whether you need a financial model, a process overhaul, or just want to talk through a problem — we're here for it.